Unveiled at the New York Auto Show, the 2011 Hyundai Equus will launch the Korean brand into new territory: the full-size luxury sedan segment. To help appeal to buyers there, Hyundai will provide owners with a new Apple iPad tablet with every Equus purchase.
Details of this iPad were released just this week, and they reveal that it’s more than just a gimmick. The iPad will come with pre-installed apps that will enable Hyundai Equus owners to schedule service, communicate with dealers, and it will also serve as the vehicle’s owners manual.
Dealers including VA Hyundai dealers see the iPad tie-in as a smart move for Hyundai. Not only is it a hot new portable device, but the iPad will serve as a stylish compliment to the Equus and its bevy of innovative features and technologies.
For months Washington DC Hyundai dealers have been buzzing with consumers inquiring about the all-new Equus. Falls Church Acura observes that the brand has aimed to move up-market since the launch of the midsize Genesis sedan. With the Equus, Hyundai is looking to continue its trajectory into the luxury car market.
The 2011 Hyundai Equus arrives in showrooms this Fall. Prices have yet to be released, but expect a price in the neighborhood of $50,000.
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Read more about the Hyundai Equus right here soon.
Tags: 2011, apple ipad, Hyundai Equus, owners manual
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